The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Craft - Writing
- Select Category
- Active Engagement
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Show
- Billboards & Transit
- Brand Installations
- Brand Transformation
- Brand Voice
- Branded Content
- Branding
- Broadcast
- Cinema Advertising
- CMO Pencil
- Co-Promotions
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Direction
- Craft - Editing
- Craft - Sound Design
- Craft - Visual Effects
- Craft - Writing
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Current Event Response
- Custom Content
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Experiential
- Digital Product
- Direct Marketing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Design
- Innovation in Digital Craft
- Innovation in Direct Marketing
- Innovation in Experiential
- Innovation in Film
- Innovation in Health & Wellness
- Innovation in Integrated Branding
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Moving Image Craft
- Innovation in Out of Home
- Innovation in Print
- Innovation in Public Relations
- Innovation in Radio & Audio
- Innovation in Social Media
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Live Webcast
- Livestream
- Location-Specific Video
- Long Form Video
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Films & Video
- Online-only Video
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Posters
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Reputation Management
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Post
- Spatial Design
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Television & VOD
- Title Sequences
- Typography
- Under 100K Budget
- Use of Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Websites
Sub-Category
-
Sub-Category
Single
- Select Sub-Category
- Single
- Campaign
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
This Watch Tells Time
Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client: Apple Category: Craft - Writing / Single
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Craft - Writing / Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Writing / Single
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Craft - Writing / Single
Choose Your Future
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: The European Parliment Category: Craft - Writing / Single
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client:
Apple
Title:
This Watch Tells Time
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_061M
Award:
2020 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Cesar
Title:
Sunday Duty Dodge
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_062M
Award:
2020 Moving Image Craft Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client:
Doritos
Title:
Brandless
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_063M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_064M
Award:
2020 Moving Image Craft Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_065M